Smarter Programmatic Advertising for Maximum Impact
The old advertising style - sharing your message to the masses and hoping it’ll attract your target audience - is dead.
Your audience is too occupied with consuming information or entertaining themselves. If your message doesn’t resonate with them, they won’t care.
This is where programmatic advertising is so helpful - Putting your brand in front of the right people at the right time, and in turn, maximizing your ROAS.
But, crafting a campaign tailored to your specific needs is an art. At Best Before TV, we’ve cracked the code with programmatic advertising.
Work with us to make your video ads as good as your product. Let us create, optimize, and maintain your programmatic ads.
What is Programmatic Advertising?
Programmatic advertising is the process of automated buying and placing of ads on digital platforms. It’s a powerful way of ensuring your prospects see your ads at the right time during their customer journey.
Programmatic ads are all about precision – The technology uses digital software to buy ad space through a real-time bidding process.
In other words, a machine picks the right people, media, and time to showcase an ad to help advertisers maximize their ROAS (Return on Ad Spend).
Why Invest in Programmatic Advertising?
This is where programmatic advertising shines. It allows you to focus your ads on people who are most likely to become your customers through:
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- Leveraging user data: Based on their browsing history, social media activity, etc.
- Audience segmentation: Based on demographics (age, gender, income), psychographics (interests, lifestyle), and behaviors (recent website visits, time spent on similar products)
- Contextual targeting: By matching your ad to relevant content
- Predictive analysis
- Retargeting
A well-optimized programmatic ad campaign makes sure your message lands in front of the right audience every single time.
Gone are the days when you’d set up an ad campaign and hope it’ll bring results. Today, you don’t even have to optimize your ads manually.
Programmatic advertising takes care of this by optimizing and reallocating your ad budget based on your campaign’s performance.
Precision targeting + real-time campaign optimization = Unbeatable return on ad spend (ROAS). You can’t miss your ROAS goals when your ad gets seen by the right people, at the right time, at the right stage of their buyer’s journey.
Our Programmatic Advertising Services
Video Production
We create video content that stops your target audience in their tracks and makes them pay attention.
From scripting to post-production, we create original, engaging video ad campaigns optimized for streaming television platforms such as Hulu, Roku, and YouTube TV.
If you already have running campaigns, we’ll analyze them and update the underperforming creatives with fresh, compelling visuals and messaging.
Performance Optimization and Split Testing
We’ll monitor your programmatic ad campaigns and optimize them for maximum ROAS.
- Performance Optimization: We don’t leave everything to the machines. We make sure your campaigns keep performing to their maximum potential.
- A/B Creative Testing: We’ll use A/B testing to identify top-performing assets in your ad creative and focus on them for maximum ROI. Iteration and Scaling: We’ll perform multiple tests and scale your ad performance by focusing on what works best.
Expert Consultation and Strategy
With Best Before TV, you don’t just get seamless campaign management, but we also make sure your business grows at the right pace.
- Campaign Audit: We analyze your existing campaigns, spot inefficiencies, and suggest improvements.
- Market Analysis: We analyze your marketing and understand it deeply to craft contextually relevant advertising messages.
- Growth Strategies: With our consultation services, you can brainstorm new growth strategies and scale your results.
What Sets Our Programmatic Ads Agency Apart?
A Data-First Approach
Your audience is too occupied with consuming information or entertaining themselves. If your message doesn’t resonate with them, they won’t care.
Creative That Converts
This is where programmatic advertising is so helpful – Putting your brand in front of the right people at the right time, and in turn, maximizing your ROAS.
A/B Testing for a Maximum ROI
But, crafting a campaign tailored to your specific needs is an art. At Best Before TV, we’ve cracked the code with programmatic advertising.
Seamless Integration with Your Existing Campaigns
Work with us to make your video ads as good as your product. Let us create, optimize, and maintain your programmatic ads.
Industries We Serve
Our tailored solutions are perfect for:
- E-commerce: Drive online sales and increase customer retention.
- Technology: Connect with tech-savvy audiences and communicate innovation.
- Consumer Goods: Build brand loyalty and expand your market share.
- Education: Attract students, parents, and stakeholders with compelling campaigns.
- Health & Wellness: Inspire trust and promote healthier choices.
- Finance: Engage customers with security and reliability at the forefront.
Don’t see your industry listed? Our data-driven approach adapts to any market. Let’s talk about your goals.
Best Programmatic Advertising Agency: FAQs
What is a Programmatic Advertising Agency?
A programmatic advertising agency uses automated technology to buy, place, and optimize ads in real time. Their job is to ensure your message reaches the right people at the right time.
How Much Do Programmatic Ads Cost?
Programmatic ads typically cost between $1 and $5 per thousand impressions (CPM). However, the exact cost varies depending on the ad type, target audience, platform, industry, and placement.
Where Do Programmatic Ads Show?
Programmatic ads can appear on streaming platforms (like YouTube or Hulu), social media (like Facebook and Instagram), connected TVs, mobile apps, and even within premium website content.
Who is the Best Ad Agency?
The best ad agency is the one that suits your advertising goals. At Best Before TV, we take a data-driven approach and offer tailored solutions to help you maximize your ROAS.
What is an Example of Programmatic Ads?
Targeted video ads would be the perfect example. They adjust in real time to match audience preferences, driving higher engagement and better results.
How to Get Started with Programmatic Advertising?
Start by identifying your goals, target audience, and advertising platforms. Consult with an expert to identify the best path forward for your business.
Why Should You Work with Best Before TV?
We craft programmatic ad campaigns based on hard numbers. And since numbers don’t lie, results are almost certain.